Cookies are small text files that are stored by the browser (for example, Google Chrome or Safari) on your computer, tablet or mobile phone, but only if you agree to them.  

Cookies help us to distinguish you from other users of our website. They tell us about how you are using our site and help us improve your shopping experience. Cookies enable our systems to remember your choices like items browsed and products address to basket, this enables us to customise recommendations, communications and other services.

How does Penelopetom use Cookies?

A visit to a page on our website may generate the following types of cookie:

  • Functional cookies
  • Analytics cookies
  • Advertising cookies
  • Other third-party cookies

Functional cookies

Websites use functional cookies to provide you with an excellent shopping experience. Without these cookies, you may struggle to use the website. The information collected is anonymous. Examples include:

  • Cookies to determine whether the email capture pop-up should deploy
  • Cookies to recognise when an item has been added to the basket
  • Cookies to store your recently browsed items

Analytics cookies

We use software provided by other organisations (e.g. Google Analytics) to collect data on how you use our website. This information helps us to make improvements to the website and identify when errors have occurred.

These cookies collect anonymous information such as what pages you have viewed, what content and functionality you have interacted with, the date and time you visited the site, and what hardware, software and browser you use.

These cookies also collect personally identifiable information that you provide to us via forms (such as your name, address, phone number and email address). This information is used to support us in troubleshooting issues that may have impacted your shopping experience.

We don’t use cookies to collect sensitive information such as payment details and passwords. 

Advertising cookies

We work with third-parties such as Google, Bing, Pinterest and Facebook (and Facebook owned channels like Instagram, Messenger and Audience Network) to provide targeted adverts. With Facebook and Pinterest, we use a Pixel to collect anonymous information about what adverts you have clicked on. The use of these tools can tell us when and how you came to visit our website, the pages that you visited and products you went on to buy. This information will be used to make advertising more relevant to your interests and keep you up to date with news of products and services, offers and promotions.

We also set cookies when you click on a link in one of our emails. These cookies enable personalisation of marketing materials to help us send relevant communications to registered visitors.

Other third-party cookies

On some pages of our website, other organisations may also set their own cookies. Our website cannot access these cookies. 

How do I turn cookies off?

Most modern browsers will allow you to see what cookies you’ve got and delete these on an individual basis, block third party cookies, block cookies from sites, block all cookies and delete all cookies. Please note, if you choose to block all cookies from our website, some functionality may not work.

The following links provide further detail on how to manage your cookie settings:

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari web and iOS

 You can turn off cookies generated by advertisers by going to the Your Online Choices site

You can opt out of Google's use of cookies for advertising, including DoubleClick cookies, by visiting Google's Ads Settings page

Please note Penelopetom is not responsible for the content of external websites.


Privacy Policy

In this notice, ‘we’ and ‘us’ refers to Penelopetom Direct Limited and ‘Site’ refers to

We are committed to protecting and respecting your personal data and privacy. This privacy policy explains the types of personal data we may collect when you interact with us, and how we will store and protect that data. Whenever we process such information, we will do so in line with all applicable laws concerning the protection of personal data including the Data Protection Act 1998 and the GDPR.

By visiting our Site you are accepting to the practices described in this notice.

We may amend this privacy notice at any time by posting the amended version on our Site. We will announce any material changes to this privacy policy via email.

This notice, along with our terms and conditions, sets out the basis on which any personal data we collect from you will be processed by us.
We hope that the information provided answers any questions you may have but if not, please do get in touch with us.

For the purpose of the Data Protection Act 1998 and the GDPR Penelopetom Direct Limited is the data controller.

Personal data is information relating to an identified or identifiable person.

The personal data we process includes your name, delivery/billing address, date of birth, email address and phone number, financial and credit card information. You may give us your personal information by filling in forms on our Site or by corresponding with us by phone, in-store, by email or otherwise. This includes information you provide when you register to use our Site, subscribe to our service, search for a product, place an order on our Site, participate in discussion boards or other social media functions on our Site, enter a competition, promotion or survey and when you report a problem with our Site.

We collect information about your interaction with our services and your communications with us. This can be information we receive from devices (including mobile devices) you use when you access our services. This information could include:

Device ID or unique identifier, device type, ID for advertising and a unique device token.

Location information, including location information from your mobile device.

Computer and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your IP address, your browsing history and your web log information.

We use cookies, web beacons, unique identifiers and similar technologies to collect information about the pages you view, the links you click and other actions you take when using our Services, within our advertising or email content.

We use the information you give to us:

  • To fulfil a contract with you and to provide you with the information, products and services that you receive from us.
  • To provide you with information about goods and services we offer that are similar to those that you have already purchased or enquired about or that we feel may be of interest you. We may contact you either in writing or by electronic means, if you have consented to this.
  • If you have provided your consent to share your information with third party marketing, we will permit selected third parties to provide you with information about goods or services we feel may interest you.
  • To notify you about changes to our privacy notice or terms of service.
  • To ensure that content from our site is presented in the most effective manner for you and for your browsing device.
  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • As part of our efforts to keep our site safe and secure.
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.
  • To process an applicants information during the recruitment process in line with our recruitment privacy policy. 

We may share hashed email addresses (no PII personal data is passed to a third party) to networks that also hold your information or have an existing online relationship with you in order to identify you and to enable us to provide you with relevant marketing online. For instance, we may share your information with social networking sites such as Facebook and Google so that they can identify you as a customer of ours and can tailor the marketing we send you via their sites and products.

We may also us the information to pursue our legitimate interests where your rights and freedoms do not outweigh these interests. This includes to:

  • Improve our services, for example by reviewing information associated with stalled or crashed pages experienced by users allowing us to identify and fix problems and give you a better experience.
  • Personalise, measure and improve our advertising based on your advertising customisation preferences.
  • Deliver targeted marketing, service updates and promotional offers based on your communication preferences.
  • Measure the performance of our email marketing campaigns. 

Our data retention policy is dictated by data protection laws and we will not keep your data for longer than is necessary.

We will keep your data inside our organisation except where disclosure is required or permitted by law or when we use third party service providers to supply and support our business services, such as:

  • IT systems and email provider.
  • Couriers and warehousing.
  • Customer service network.
  • Marketing services such as email and direct mail.
  • With our consent, advertisers operating in categories such as clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors as well as advertising networks that require the data to select and serve relevant adverts to you and others.
  • With our consent, marketing agencies for the purpose of customer profiling and learning about customer behaviour in order to provide relevant products and services.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site. 
  • To contact you via email to invite you to review any services and/or products you received from us in order to collect your feedback and improve our services and products (the “Purpose”). 

Sometimes the data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA ") including but not limited to transaction processing and fraud prevention. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, and the provision of support services.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

Your rights under the GDPR are as follows;

  • To be informed: we must provide a privacy notice which should contain transparent information of how we process your data.
  • Right to access your information: you are entitled to know what information we hold about you and the reasons why.
  • Rectification of your data: if you think we are holding incorrect information on you, you may request that these details are updated.
  • Erasing your data: you can request for your details to be deleted, in line with the data protection legislation.
  • Restrict the processing of your data: you have the right to ask us not to process your personal data for marketing purposes.
  • Data portability: you have the right to request a copy of the data you have provided us, in a format that is reusable.
  • Object to processing your data: you have the right to object to us processing your data for customer profiling or marketing.
  • Automatic decision making and profiling: you have a right to object to us using your data in automated marketing and profiling. 

To ask for your information to be amended, please contact our Customer Care team by email

You have the right to complain about the processing of your personal data. To do this please use the contact details given above. If we are unable to resolve the issue you have the right to complain to the Information Commissioners Office.